Things still work when they’re slow.
OK, no one can say the world economy is booming. While I won’t discuss the factors that created the situation, I will give you some ideas about how to think about it and more importantly, what you can do about it.
First off, slow is slow, not stopped. You may think your business has stopped. No new orders or canceled orders may be hard to deal with. You may think that the gig is up and that your business is bleeding cash without any income. If you have adopted that mindset it may already be too late.
Take control of the situation. Is there still a need for your product or service? If so there is hope. All we have to do is identify who has the need and go after their business. So how do we go about identifying who needs your product or service? I say we start who we already know. Reach out to those who already have done business with your company. They needed you in the past. If you serviced them well and delivered the benefit you promised when they first bought from you, then they are already familiar with the value you company provides. To maximize your existing relationships you need to communicate directly with the decision makers. Continue reading →