FRAM SYSTEMS ^blog

Number2 starter to ground, Number 2 N2 to 20%…
That’s how the flight begins. Being a pilot, checklists for me, are a way of life. What are checklists and why are they so important?
The idea of the checklist began in aviation many years ago, when planes were getting more complex and pilots just couldn’t keep all [...]

Who wants the lowest price? How about everyone. Let’s face it, no one wants to pay a penny more than they have to for anything. How would you feel if you bought a new dishwasher for $399 plus a $50 delivery and install fee only to see the exact same model for $389 and free [...]

Today we’ll look at three print ads. “The Good, The Bad and The Ugly”. What
makes a good ad? That’s simple. Its the ad that catches YOUR attention,
communicates how it will benefit YOU, informs YOU how the product is the only
one that can get you that benefit and tells you just what YOU must do to [...]

What is the most shrewd investment any business can make? If you’re looking for returns that beat traditional investments many times over, this article will show you exactly where to find them.

Have you ever called a business to ask a question about a product or service only to have the person on the other end of the phone act like they had no idea of what you were talking about or where to get the answer? Did you ever get the idea that the person you [...]

Do you know when to ask for a referral?
Ask the owners of businesses of all types where their best business comes from and a good number of them will tell you it’s a result of ‘word of mouth’ or referrals. In fact, referrals should be an essential part of your marketing plan. If you [...]

Someone I heard described Alignment as having all your arrows pointing in the same direction. They should be aimed at your business objectives. Getting everyone in the organization focused on the same goals is essential if your business is going to be successful.