Different or Unique

10.26.2008 - Phil Cogan

All of us have heard of the term ‘USP’. It stands for Unique Selling Proposition” and we’ve all heard we need to have one. What is that one thing that makes your business or service unique in the market place? What makes you or your company stand above the rest?
If you’ve heard it that’s great [...]

Tagged: Management, Marketing, Service, - Have your say »

All I need is the air that I breathe

10.17.2008 - Phil Cogan

What do we, as people need to survive? Air, food and water are absolutely essential and without any of them we will certainly die, some faster and some slower.
Why do businesses die? We’ve seen lots of businesses come and go and being ‘BIG’ as in ‘AIG’ does not ensure that your company will be long [...]

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Small Retailers: Act Now

10.16.2008 - Phil Cogan

When times are good and your stores are busy you may not pay very close attention to every sale person’s performance. When time are tough you had better scrutinize how each of your sales people are doing. This is important not only for your bottom line sales, it also gives you the opportunity to grow [...]

Tagged: Management, Marketing, Service - Have your say »

Protecting your Business During the Current Economic Crisis

10.06.2008 - Phil Cogan

OK, let’s face it, our economy, if not already in shambles, is running head long into what will be perhaps the biggest economic downturn in history. Let’s look at some of the core reasons why this is happening now, what it could mean for your business and how to act now to prevent it from [...]

Tagged: Management, , , - Have your say »

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