FRAM SYSTEMS ^blog

I’m sure you’ve heard it said that people buy the results of the product and not the product itself. An example I’ve often heard is that a drill is bought because the need was for the hole, not the drill itself. Businesses acquire inventory systems not because they want to buy software but because they [...]

In my last post I talked about how our knowledge of those we work with is the basis for giving a good referral. Today I’ll address how the same knowledge of our customers and our potential customers can help us build and grow our businesses.
No business can be all things to all people. It’s neither [...]

Referral Essentials
It’s not only who know or what you know, it’s what you about whom and how you relay it that makes a good referral.
Let’s face it, everyone likes getting referrals, especially those that lead to profitable relationships, but how many know what makes a good referral? Moreover, how many have a system in place [...]

A sale can be simple and easy or arduous and complex. For a gas station or newsstand, the sale is easy, they have what you need when you need it and you make a purchase based on convenience. Business to Business sales can, on the other hand, be very complex, requiring many inter-related fields and [...]

First, the Diatribe
Green. The color of grass, Kermit the Frog and money. With the rising awareness of the impact of human industrial endeavor on the ecology of our planet, awareness is also rising about the impact on the world economy. Let’s face it, we as a species have been takers for far too long. We [...]