FRAM SYSTEMS ^blog

Things still work when they’re slow. OK, no one can say the world economy is booming. While I won’t discuss the factors that created the situation, I will give you some ideas about how to think about it and more importantly, what you can do about it. First off, slow is slow, not stopped. You [...]

Anyone involved with real estate is familiar with the concept of ‘Best and Highest Use.’ This concept simply states that no matter the condition of the buildings on a piece of property may be worth, the value of the property is based on what it would be worth if put to it’s highest and best [...]

With the economy slowing down you may encounter customers or clients slowing down their payment on credit sales too. This is only natural. As they are pinched and trying to stretch every dollar, they will test all their credit sources to discover which ones they can take advantage of, which will be stringent and which [...]

Pundits everywhere are spewing out sentiments and speculation about the causes of the current economic crisis. As we begin to feel the impact on our own individual conditions and to see the effects on businesses and people around us we are asking why? What fault, what flaw allowed this to happen? Haven’t we learned anything [...]

In the world of the service, perception is reality In the world of the service, the client’s perception is reality. What your client perceives will ultimately guide his decision when the time comes to part with money for the result your product provides. Even though the quality of your product or service may be mediocre [...]

I’m sure you’ve heard it said that people buy the results of the product and not the product itself. An example I’ve often heard is that a drill is bought because the need was for the hole, not the drill itself. Businesses acquire inventory systems not because they want to buy software but because they [...]

In my last post I talked about how our knowledge of those we work with is the basis for giving a good referral. Today I’ll address how the same knowledge of our customers and our potential customers can help us build and grow our businesses. No business can be all things to all people. It’s [...]

A sale can be simple and easy or arduous and complex. For a gas station or newsstand, the sale is easy, they have what you need when you need it and you make a purchase based on convenience. Business to Business sales can, on the other hand, be very complex, requiring many inter-related fields and [...]

First, the Diatribe Green. The color of grass, Kermit the Frog and money. With the rising awareness of the impact of human industrial endeavor on the ecology of our planet, awareness is also rising about the impact on the world economy. Let’s face it, we as a species have been takers for far too long. [...]

All of us have heard of the term ‘USP’. It stands for Unique Selling Proposition” and we’ve all heard we need to have one. What is that one thing that makes your business or service unique in the market place? What makes you or your company stand above the rest? If you’ve heard it that’s [...]