FRAM SYSTEMS ^blog

Things still work when they’re slow.
OK, no one can say the world economy is booming. While I won’t discuss the factors that created the situation, I will give you some ideas about how to think about it and more importantly, what you can do about it.
First off, slow is slow, not stopped. You may think [...]

In my last post I talked about how our knowledge of those we work with is the basis for giving a good referral. Today I’ll address how the same knowledge of our customers and our potential customers can help us build and grow our businesses.
No business can be all things to all people. It’s neither [...]

Referral Essentials
It’s not only who know or what you know, it’s what you about whom and how you relay it that makes a good referral.
Let’s face it, everyone likes getting referrals, especially those that lead to profitable relationships, but how many know what makes a good referral? Moreover, how many have a system in place [...]

A sale can be simple and easy or arduous and complex. For a gas station or newsstand, the sale is easy, they have what you need when you need it and you make a purchase based on convenience. Business to Business sales can, on the other hand, be very complex, requiring many inter-related fields and [...]

All of us have heard of the term ‘USP’. It stands for Unique Selling Proposition” and we’ve all heard we need to have one. What is that one thing that makes your business or service unique in the market place? What makes you or your company stand above the rest?
If you’ve heard it that’s great [...]

When times are good and your stores are busy you may not pay very close attention to every sale person’s performance. When time are tough you had better scrutinize how each of your sales people are doing. This is important not only for your bottom line sales, it also gives you the opportunity to grow [...]

Who wants the lowest price? How about everyone. Let’s face it, no one wants to pay a penny more than they have to for anything. How would you feel if you bought a new dishwasher for $399 plus a $50 delivery and install fee only to see the exact same model for $389 and free [...]

Today we’ll look at three print ads. “The Good, The Bad and The Ugly”. What
makes a good ad? That’s simple. Its the ad that catches YOUR attention,
communicates how it will benefit YOU, informs YOU how the product is the only
one that can get you that benefit and tells you just what YOU must do to [...]

What is the most shrewd investment any business can make? If you’re looking for returns that beat traditional investments many times over, this article will show you exactly where to find them.

Do you know when to ask for a referral?
Ask the owners of businesses of all types where their best business comes from and a good number of them will tell you it’s a result of ‘word of mouth’ or referrals. In fact, referrals should be an essential part of your marketing plan. If you [...]