FRAM SYSTEMS ^blog

With the economy slowing down you may encounter customers or clients slowing down their payment on credit sales too. This is only natural. As they are pinched and trying to stretch every dollar, they will test all their credit sources to discover which ones they can take advantage of, which will be stringent and which [...]

In the world of the service, perception is reality

In the world of the service, the client’s perception is reality. What your client perceives will ultimately guide his decision when the time comes to part with money for the result your product provides. Even though the quality of your product or service may be mediocre when [...]

I’m sure you’ve heard it said that people buy the results of the product and not the product itself. An example I’ve often heard is that a drill is bought because the need was for the hole, not the drill itself. Businesses acquire inventory systems not because they want to buy software but because they [...]

In my last post I talked about how our knowledge of those we work with is the basis for giving a good referral. Today I’ll address how the same knowledge of our customers and our potential customers can help us build and grow our businesses.
No business can be all things to all people. It’s neither [...]

All of us have heard of the term ‘USP’. It stands for Unique Selling Proposition” and we’ve all heard we need to have one. What is that one thing that makes your business or service unique in the market place? What makes you or your company stand above the rest?
If you’ve heard it that’s great [...]

When times are good and your stores are busy you may not pay very close attention to every sale person’s performance. When time are tough you had better scrutinize how each of your sales people are doing. This is important not only for your bottom line sales, it also gives you the opportunity to grow [...]

“Your call is important to us, please stay on the line for the next available…”
OK, how many of you have heard that? Here’s the words: “Your call is important to us”, here’s what you’re thinking: “Oh yeah? Then how come you are making me wait and listen to these irritating commercials and awful music”. Give [...]