FRAM SYSTEMS ^blog

In the world of the service, perception is reality

In the world of the service, the client’s perception is reality. What your client perceives will ultimately guide his decision when the time comes to part with money for the result your product provides. Even though the quality of your product or service may be mediocre when [...]

I’m sure you’ve heard it said that people buy the results of the product and not the product itself. An example I’ve often heard is that a drill is bought because the need was for the hole, not the drill itself. Businesses acquire inventory systems not because they want to buy software but because they [...]

Have you ever called a business to ask a question about a product or service only to have the person on the other end of the phone act like they had no idea of what you were talking about or where to get the answer? Did you ever get the idea that the person you [...]